en:Our DNA:CUPRA Experience IE/EN

CUPRA Experience.

Primavera Sound

Inspiring the world from Barcelona.

CUPRA will join forces with Primavera Sound for the long-awaited 20th edition of the festival.

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CUPRA’s 3rd Anniversary.

On February 22nd, we celebrated the beginning of a new era for our brand at the CUPRA e-Garage.

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CUPRA x RPM

Presenting the teaser

RPM is a new Sci-Fi production set in the year 2101: where rebels drive to feel adrenaline, to feel emotion.

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A contemporary experience

Barça players customise their CUPRAs.

At a recent unique CUPRA event, twenty FC Barcelona players became part of the CUPRA World by creating their ideal cars.

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The CUPRA e-Garage

A unique virtual platform.

CUPRA is strengthening its digital strategy by opening “the CUPRA e-Garage in Cap Formentor”.

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CUPRA in the world of padel

CUPRA Formentor: official car of the World Padel Tour.

Sharing values of passion, determination and sportiness makes the Formentor the perfect candidate to be named official car of the sport.

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CUPRA and FC Barcelona

Joining forces.

CUPRA stand in solidarity alongside FC Barcelona in the fight against COVID-19.

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CUPRA Tale

CUPRA. A tale of aspiration.

A story about the people who create a world around performance – and invite you to it.

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CUPRA Experience

More than a car brand.

Driving a CUPRA is an experience, and so is owning one. You can purchase and repair yours across our global network dealers, as well as receive extra special treatment and services at CUPRA Specialists.

CUPRA Community

You are one of us.

Join our community of individuals brought together by the same passions in life. Expect exclusive experiences like test drives, lifestyle events, track days and much more.

Passion shared is passion doubled.

When I was 15-years-old I would visit my local record store all the time. One day this guy who worked...

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