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News & Events


Born to provoke. A robust and radical electric hatchback for a new generation.

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Introducing the CUPRA DarkRebel

Discover CUPRA's groundbreaking DarkRebel showcar presented at IAA Munich 2023. Bold design and immense power.

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For the new generation.

Our urban electric car: the CUPRA Raval.

The renaming of the Urban Rebel serves as a tribute to the historic neighbourhood in the heart of Barcelona.

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A new era for CUPRA

The Impulse Event.

We released our electrifying vision for the following years at Terramar.

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100% electric off-road racing.

SEAT & CUPRA celebrate a record breaking 2021

SEAT & CUPRA enjoyed a record-breaking year in 2021 as combined share for the brands reached 4.1% for the first time.

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CUPRA’s 3rd Anniversary.

On February 22nd, we celebrated the beginning of a new era for our brand at the CUPRA e-Garage.

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A contemporary experience

Barça players customise their CUPRAs.

At a recent unique CUPRA event, twenty FC Barcelona players became part of the CUPRA World by creating their ideal cars.

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The CUPRA e-Garage

A unique virtual platform.

CUPRA is strengthening its digital strategy by opening “the CUPRA e-Garage in Cap Formentor”.

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CUPRA in the world of padel

CUPRA Formentor: official car of the World Padel Tour.

Sharing values of passion, determination and sportiness makes the Formentor the perfect candidate to be named official car of the sport.

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CUPRA. A tale of aspiration.

A story about the people who create a world around performance – and invite you to it.

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September 7th at 12pm CEST via LinkedIn

World Premiere of the CUPRA UrbanRebel Concept: Livestream from the IAA in Munich

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CUPRA Leon receives 5-star Euro NCAP

The top rating awarded to the CUPRA Leon applies to both combustion engine and plug-in hybrid variants

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CUPRA Born: The impulse of a new era

CUPRA Born is the perfect match between electrification and performance, leading the brands expansion into new markets

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100% electric CUPRA Born

A 3D interior

The driver-centric interior is architecturally designed, putting all the functionalities at the driver’s fingertips

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The Firts 100% Electric CUPRA

What will the CUPRA Born look like? 5 key features


CUPRA and the SEAQUAL INITIATIVE team up to create the new CUPRA Born’s seats using plastic waste.

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CUPRA Ireland to expand with new retailers set to open in May

CUPRA will grow its retail network with four new retailers to open in Cork, Dublin, Galway and Waterford

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CUPRA Formentor

CUPRA Formentor launched at Virtual Press Conference

CUPRA launched their new Formentor model to the Irish media this morning in a special Virtual Press Conference...

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CUPRA Formentor

Wins the Red Dot Award for Product Design 2021

The CUPRA Formentor is continuing its astonishing success by taking home...

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CUPRA Formentor achieves 5-star rating in the stricter Euro NCAP safety tests

The CUPRA Formentor, the brand’s first vehicle uniquely designed and developed...

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CUPRA celebrates its third anniversary and starts a new era with the CUPRA Born

The vehicle designed to challenge the electric market status quo

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Cupra Formentor e-Hybrid

The two plug-in hybrid variants arrive on the market in March

CUPRA Formentor e-HYBRID to start from €39,895 – on sale in Ireland in March

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CUPRA Formentor

Car of the Year 2021.

The CUPRA Formentor nominated as one of the seven finalists for prestigious Car of the Year 2021 award.

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CUPRA Formentor

CUPRA Formentor prices and specifications

CUPRA Formentor: pricing revealed for the first vehicle exclusively designed and developed by CUPRA

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The first all-electric CUPRA

The new CUPRA Born.

The new CUPRA Born is living proof that performance and electrification are a perfect match.

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CUPRA Electric

CUPRA ASUVe Concept Car.

The first all-electric car made for the streets with a powertrain that’s 100% electric. 

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CUPRA in “El Clásico”.

CUPRA looks back at FC Barcelona’s inspiring journey. 

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Create your own path.

It's a simple yet empowering message that connects people to the first model from CUPRA.

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Passion shared is passion doubled.

When I was 15-years-old I would visit my local record store all the time. One day this guy who worked...

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A modern rarity.

Rarely, different elements come together to form something new, something legendary.

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Back to the garage.

We’re disrupting those classical codes within the automotive world. We care more about the spirit and...

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