CUPRA TINDAYA: THE MOUNTAIN’S LEGACY

The CUPRA Tindaya Showcar embodies the brilliance of a diamond, ready to shape the future of automotive design. Read More

Elevated view of the CUPRA  Tindaya with the headlights on in a desert environment

THRILLING PERFORMANCE

Built for thrill-seekers and adrenaline lovers, it delivers an electrifying performance inspired by CUPRA’s DNA.

Side view of the Tindaya showcar in the desert

INSPIRED DESIGN

Design born from conviction. The Tindaya is deeply inspired by ancient symbols and mountain engravings, making a powerful statement that shapes the future.

CUPRA Tindaya car interior view

THE JEWEL: A PHYGITAL EXPERIENCE

At the core of the vehicle’s design is “The Jewel”, a sensory and symbolic interface that awakens the car and serves as a connection between the physical and digital worlds.

CUPRA Tindaya car side view with illuminating CUPRA logo.

SHAPING TOMORROW

This Showcar is more than just a vehicle; it's a testament to CUPRA's commitment to redefine driving and pioneer automotive’s future.

Camouflaged CUPRA Raval for the IAA Mobility 2025

THE NEW CUPRA RAVAL: OUR URBAN REBEL AT IAA 2025

Named after Barcelona’s most dynamic district, the new all - electric CUPRA Raval, fuses the brand’s Sporty DNA with a passion for the city, proving electric cars can be both desirable and emotional.

CUPRA DESIGN HOUSE AT IAA MOBILITY 2025

Discover new launches at IAA Mobility 2025, a special collection extending CUPRA's design obsession beyond automotive.

A set of three bronze-colored suitcases with black wheels and handles is the central focus of the image. The suitcases are arranged on top of what appears to be dark fabric and fishing nets.

Harper Collective x CUPRA

Embodying unconventional design and responsible choice.

A close-up shot of the back of a black jacket or garment with intricate orange woven patterns. The garment has a quilted texture on the upper back and shoulder, while the lower back features a ribbed pattern.

MAM x CUPRA

From concept to creation, the collaboration continues to evolve.

A dark, sleek, futuristic shoe is captured in a dynamic, low-angle shot against a dark background with light streaks. The shoe's design is minimalist, with a single, flowing shape.

ZELLERFELD x CUPRA

Transforming sneakers with dynamic, parametric surfaces.

CUPRA GARAGE: BEYOND AUTOMOTIVE

Step into The Garage, CUPRA's ultimate hub where design obsession takes new forms. Here, innovative design meets groundbreaking technology like 3D printing and recyclable materials, inspired by Barcelona's Mediterranean and sculptural spirit. Explore our reinterpretations of Contemporary, Electric, and Raw Garage spaces, pushing boundaries beyond the automotive world.

A modern, undulating architectural structure with a pattern of interconnected, metallic diamond shapes dominates the center of the image. The structure is an outdoor pavilion with a large opening in the middle, revealing a Cupra brand logo and a glimpse of an interior space.

Urban Tribe Sanctuary

Returning to the originality of our brand and the materials that shaped it, the Contemporary Garage embodies our Tribe World through copper and raw concrete. This iconic and urban space features smooth, light-toned surfaces and distinctive copper triangles, reflecting the essence of CUPRA City Garages.

Charged Design Lab

Our Electric Garage presents a minimal and vibrant loft look, charged with light and energy. It embodies the Electric World through light and raw metal sheets. RGB LED or blue plasma tubes in the ceiling and backlit walls add dynamism, while copper totems display key car information.

The Raw Aesthetic

The Raw Garage returns to its essence: dark and raw. This essential and mechanical space embodies the Concept World through half-light and raw stone. It features a black gravel floor and raw rock walls, reflecting our original garage identity and sense of belonging.

CUPRA SUTAINABILITY: PERFORMANCE AND PURPOSE

At CUPRA, sustainability defines our path towards innovative, ethical, and environmentally responsible mobility. We are committed to reducing environmental impact and fostering responsible growth through key initiatives.

The image shows a macro (close-up) photograph of a textured surface. The focus is on a material with a woven or knitted pattern, where small yellow threads are interlaced with gray or greenish fibers.

Design and colour: conscious aesthetics

Our commitment to sustainability is seen in interior console trim areas and air diffusers, painted with new Sulfur Green paint by Mankiewicz, formulated with 15% bio-based material. This innovative colour integrates eco-conscious details into the vehicle's interior.

A woman with brown hair is holding a dark, shield-shaped object with a copper-colored Cupra logo on it.

Wheels: circular performance

Aluminium rims feature a 20% content of recycled material, embodying our dedication to conserving resources. Select alloy wheels are crafted from 20% recycled aluminium, blending performance with responsible design.

The image shows a close-up view of small black plastic pellets or granules, commonly used as raw material in plastic manufacturing and injection molding processes.

Fabrics: waste-free craftmanship

Fabrics in the central part of front and rear seats use 3DKnitting technology, containing 100% recycled material. This technology achieves 100% waste reduction, as only the exact material needed is produced.