CUPRA meets its match.
What does it take to create the path? It calls for unconventional ideas from unique people who dare to challenge the world around us. That’s why we are breaking new ground by welcoming to CUPRA four of the world’s top padel players, a sport that redefines sportiness just as we do.
Padel combines the passion and precision of handcrafted equipment with the determination and skill of athletes. It started its journey in 1969, when a tennis player decided he’d had enough of his ball landing in his neighbour’s backyard. So he built a wall, and padel was born. Uniqueness, sophistication and performance—CUPRA’s core values—are woven into the game’s very DNA, making it a natural fit for the next CUPRA Ambassadors.
“Padel brings us to people who share our passion, determination and sportiness.” Antonino Labate, Director of Strategy
From among the top padel players, we handpicked the athletes who embody our values both on and off the court. Fernando Belasteguín has long dominated the world of padel, defending the #1 spot on the leader board for 16 consecutive years. His tandem partner, Pablo Lima, is the world’s 3rd seeded player, and together they crushed the competition at the 2018 Master Final. Powerful athletes like Alejandra Salazar and Ariana Sánchez quickly rose to the top of the sport, fuelled by a passion for performance that reflects CUPRA throughout. Salazar is the fourth ranked player in the world and took home first in the women’s category at the 2018 Master Final. Her partner on the court, Ariana Sánchez, is a rising star in the World Padel Tour and the youngest player to win an Open title. We look forward to supporting these impressive athletes during this season’s World Padel Tour tournaments. And to welcome them to CUPRA, each was given a new CUPRA Ateca—because sportiness is not just on the court, it’s a lifestyle too.
“I’m proud to be part of a brand that I share the same values with.” Fernando Belasteguín, padel champion
Just like CUPRA, the world of padel is not only about competition. It’s about a community of people sharing one passion. This connection is at the centre of everything we do, and it’s what gives us the power to shape our new definition of sportiness, together.